Advertising

I think that through making a radio advert and through making a poster this will help to increase the audience and readership of my paper as I will be able to reach a wider range of people.
This is due to different people of different ages and genders listening to the radio to who will listen and hear the advert and buy it from this.

It also depends on the type of people who are more likely to stop to read and look at the poster depending on the areas that the posters are distributed to who will be influenced by the poster made to who will purchase the paper from this.

In order for the advertising of my product to be successful it is important that I distribute the advertising in areas and places that are likely to be more accessible to my audience.

In order to achieve positive results from my advertising and in order to increase sales I would need to ensure that both my advert and poster were available to my audience.

To do this, for my poster I would advertise throughout the local area through distributing it around local shops, town halls, schools and around different street areas. This will ensure that a diverse range of people will see the advertising of my paper and will encourage sales throughout the areas, through using schools and town halls for advertisement I think this will mainly reach my target audience but through using local shops I think that this will enable me to broaden my audience.

To do this for my radio advert I will need to broadcast my advert to local radio stations so that the people in the area who listen to the local stations will be able to hear about the new paper available to them in the area. I think that the radio broadcasting will mainly affect my specific audience directly which will not include other people in the area which is a limitation of using the radio to broadcast as mainly older people in the area will listen to it, however it will still increase awareness of the paper which is a positive aspect.