i chose to use the element that is used in the evening post of having a column in the left hand side regarding who to contact with inquiries with and questions or problems, I also chose to use it as I feel its a feature of the evening post that gives it a professional look and therefore I wanted to try and incorporate that into my own work.
The column also contain insight into the regular features that the paper contains which is a feature that gives the reader a clear idea about what the paper will include.
I also chose to use the ears at the top of the evening post as inspiration to use in my own paper. I chose to use this idea as it is also done by national papers such as the Sun so I felt that this is a convention of a paper that should be followed in order to make my paper have a professional look.
It is also a way to advertise and broadcast the features of the paper, which I did through the lonely hearts ad and also a way to increase readership and sales of the paper which I did through the competition to win an Ipad 2.
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