I created my advert within indesign, I chose to do this so that the advert I was making would fit acurately into the space which I alocated it to go, and also so that I had the range of fonts avaliable to me so that I could choose the font that I found most appropriate.
I chose to use a font that is more create as it is an italic font with more spiral shaped writing, I chose this as the advert is for a card shop so it therefore fits in with the creativity. The font is also in italics which I feel adds character and captures attention, which is why I chose to use one large advert offering a discount in a local shop as I fel that it would fit well in the tone of the paper.
To make my advert I chose a bright orange/red colour to enhance the look of the advert acompanied with black font that would again help the advert to stand out.
I also made sure that my advert was put in the layering system so that it would be easy to fit into the rest of my paper and keep a clear finish.
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